How to improve your english? free essay example


Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on kết thúc than write a blog post – but why?


Writing doesn’t have to lớn be this painful.

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With nội dung marketing shaping up as one of the most important sale skills to lớn have on your resume, getting a handle on writing could really benefit your career as well as the obvious benefit of increasing traffic khổng lồ your company’s site.

Writing is intimidating lớn a lot of people, particularly those who don’t write for a living or on a regular basis. The good news is that writing doesn’t have lớn be agonizing, & almost anybody can improve their writing skills with a little discipline và a willingness to lớn learn. Want to become a better writer? Here are 16 ways you can start improving your writing skills right now.

1. Brush Up on the Basics

Before you can start writing incredible content, you’ll need at least an intermediate understanding of the basic principles of writing.

This doesn’t mean you need to enroll in a prestigious creative writing program at an Ivy league university, but you will need lớn know the basics of grammar & spelling. Every writer should have a copy of “The Elements of Style” by Strunk và White on their bookshelf, as this small but invaluable book is one of the most comprehensive resources on the correct use of grammar & other helpful topics.

For quick and easy online resources, bookmark Grammar Girl and, of course, Merriam-Webster.


2. Write lượt thích It’s Your Job

If you want to get better at something, you have to lớn practice – and writing is no exception!

Unfortunately, there are few shortcuts that can transform you into an amazing writer overnight, và even the most talented writers had khổng lồ learn their craft over a period of many years. It’s admitedly even harder lớn write while considering SEO và how lớn drive traffic khổng lồ your post.

If you want to lớn improve your writing skills, writing on a regular basis will not only diminish your fear of the blank page (or blinking cursor), it will also help you develop a quality style. So, even if nobody reads it, keep writing. Practice makes perfect.

Learn how khổng lồ write better ad copy with our không lấy phí guide >> 10 Tricks khổng lồ Get the Click


The more you read, the more likely you are to develop an eye for what makes a piece so effective, and which mistakes lớn avoid.

4. Find a Writing Partner

If you work at a reasonably sized company, the chances are pretty good that there is at least one other person who is also wondering how to become a better writer. Although writing is typically considered a solitary activity, the best writers know when it’s time lớn get much-needed feedback on their work.

Talk lớn your coworkers (or friends) and ask someone if they’d be willing lớn cast an eye over your work – they may spot mistakes that you overlooked.

Finding a writing partner is also a great way to lớn hold yourself accountable and keep going.

5. Join a Workshop or Take a Night Class

Most people balk at the idea of standing in front of a room full of strangers & baring their soul khổng lồ the world, but joining a writing workshop can be immensely beneficial – & a lot of fun (if you manage to find a good one).


You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop. These days, content marketing meet-ups & professional development groups are becoming wildly popular. Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or tìm kiếm for writing workshops near you on sites like Meetup. Pick a topic, write something, listen khổng lồ the feedback of the group, và then revise it. Rinse, repeat.

6. Dissect Writing That You Admire

Most people read the same blogs or sites on a regular basis because the material appeals lớn them – but fewer people understand why their favorite blogs are so appealing.

Find a handful of recent blog posts you really like, then print them out. Next, just lượt thích your high school English teacher did, take a red pen và highlight things you liked: certain sentences, turns of phrase, even entire paragraphs. Examine why you lượt thích these elements, & see if there are any common threads in your favored reading material. See how writers take one subject và transition into another. Apply these techniques to lớn your own work.

Let’s take a look at a particularly powerful (and memorable piece) from Copyblogger that serves as a great example of this.


Immediately, you’re hooked by Morris’ opening. You can’t not read lớn see what happens next. The pacing is excellent, it grabs your attention, và best of all, it keeps you reading. This piece was first published back in June, & I still remember it. Read the full post here, and see how Morris masterfully tells the story of a band named Death và how this relates to lớn writing content.

7. Imitate Writers You Admire

Before we go any further, a disclaimer – imitation is not the same as plagiarism. Don’t rip off anyone’s work. Ever.

Just as you probably have a các mục of blogs you read often, you’ll likely also read the same writers on a regular basis. Identify what it is you enjoy about their work, & see if you can use it khổng lồ improve your writing skills. Does a writer you lượt thích use humor lớn spice up dry topics? Try it. Bởi vì they use pop culture references khổng lồ make their work entertaining and useful? Try that, too.

When I first started writing, I imitated some of my favorite nonfiction writers & essayists, such as Joan Didion, Truman Capote và Bill Bryson. I also attempted (and failed) khổng lồ imitate writers such as Dave Eggers và Dan Kennedy, but soon realized that I wasn’t funny enough & gave it up. Over time, I eventually developed my own style, but reading the works of these writers và seeing how they constructed their essays and books was immensely helpful to lớn me as a writer (see tip #3).

8. Remember That Outlines Are Your Friend

The blinking cursor of a blank page is a considerable foe, even for the most experienced writers. Before putting pen lớn proverbial paper, sketch out an outline of what you plan khổng lồ write. This will be your battle plan, & it will help you win the war. Very few – & I vị mean very few – writers sit down khổng lồ write anything without a solid plan in mind.

An outline doesn’t have to lớn be complex. A simple framework of which sections should appear in a particular order, along with a few sentences about what each section contains, may be enough. If the topic you’re tackling is a little more complex, your outline might have lớn be, too – but having an outline before you write is lượt thích having a roadmap in the glove box of your oto before a road trip. If you start to feel lost, refer back lớn your outline and get back khổng lồ kicking ass và taking names.

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Let’s take a look at a real example – one of my own outlines:


Brief summary of the post

Section 1 – What is Brand Voice?

Paragraph(s) explaining the key principles behind brand voice (style, tone, & messaging)

Examples of each

Section 2 – Developing Brand Voice with Content

Explanations of how to lớn develop brand voice using nội dung (written, visual, video)

Considerations for nội dung producers/marketers to lớn bear in mind when producing nội dung (strategy, goals, overall brand messaging)

Section 3 – Examples of nội dung That Builds Brand Voice

Several examples (three or four) of nội dung that aligns well with marketing positioning và branding of recognizable brands



This outline eventually became my recent post about brand voice. I deviated from my initial outline slightly, but the overarching structure was always there to lớn keep me on target.

9. Edit Your Work Ruthlessly

So, you’re writing every day (or regularly, at least), and you’re feeling more confident about your work. Awesome! Now you’re going to lớn become your own harshest critic.

Editing is a tough skill lớn learn for beginner writers, because they place immense value on the time and effort they put into writing in the first place. However, a lot of writing is actually rewriting, & this is where the cold, hard eye of an editor will serve you well.

Develop the discipline it takes to lớn eliminate extraneous words (more on this shortly). Resist the temptation lớn wax lyrically và get to the point. Not sure if a paragraph works? It probably isn’t. Be tough on yourself, & know when khổng lồ delete or rework something. Your work will be much stronger as a result.

10. Accept That First Drafts Are Almost Always Crap

The best writers make it look so easy. After reading a great post, it’s tempting to imagine your favorite bloggers effortlessly turning in incredible posts with minimal effort before spending the rest of their day reading obscure books in a quaint corner café somewhere. Take comfort in the knowledge that this isn’t how writing works.

First drafts are almost always crap, & that’s okay. Don’t beat yourself up if you don’t create a masterpiece on your first attempt – chances are, you probably won’t, và that’s okay, too. Just get your ideas down on paper first, then go back & start cleaning up. Writing is an iterative process, & even the best writers have to lớn spend a lot of time reworking material they were probably too embarrassed khổng lồ show anybody.

11. Find a Good (Patient) Editor

Whether you’re trying lớn make the case for a nội dung strategy to your manager or want lớn start guest blogging on your favorite sites, finding và working with a good editor is one of the best things you can vị to improve your writing skills. I’ve worked with dozens of editors over the years, and in my experience, the best are those who show you why something doesn’t work, rather than just telling you that it doesn’t.

Allowing someone else lớn read your work can be brutally difficult for some writers, especially when they’re just starting out, but it’s crucial that you develop good habits from the outset and learn to lớn accept constructive criticism about your work. Remember – writers are desperately needy creatures who need to be constantly reassured that they’re the creative geniuses they believe themselves khổng lồ be, but you’ll need lớn develop a thick skin if you’re serious about your work, và a good editor is invaluable when it comes lớn toughening up.

12. Eliminate Unnecessary Words

Another common mistake among beginner writers (and some more experienced writers who should know better) is writing overly complex sentences in an attempt to lớn “sound” more authoritative.

In many cases, shorter sentences can have a greater impact. You may have heard of a six-word story that was supposedly written by Ernest Hemingway, which reads, “For sale: Baby shoes, never worn.” Whether Hemingway wrote this or not is irrelevant – the power nguồn of these six words shows that brevity can be a powerful tool when used correctly, and not every sentence needs to lớn be overwrought to get your point across.

Let’s look at another real example from one of my posts – my very first post for, as it happens. This lengthy sentence is a prime candidate for a ruthless red pen, even if my lame jokes were intended lớn give it a little more flavor. I’ve edited the sentence khổng lồ show you how you could edit a similar line in your own work (additions italicized).

“Whether you’re a newcomer to google adwords (formerly known as AdWords) or have been running PPC campaigns for years, you’ve probably given a great khuyến mãi of thought to about which từ khoá will result in more clicks and higher conversions – not to lớn mention that vacation home in Lake Tahoe you’ve been dreaming about.”

Speaking of words…

13. Take a Stroll Down Memory Lane

I’ve been writing professionally, in one way or another, for the past ten years. When I look back at my early work, which I bởi every so often, it literally makes me cringe. I don’t bởi vì this because I’m a masochist, but to lớn remind myself how far I’ve come.

Writing should be fun, và along with the thrill of seeing your byline for the first time, seeing how far you’ve progressed is one of the most satisfying parts of being a writer. Every now & then (but not too often), re-read your earlier work và marvel at how much better you are now than you were then. Pat yourself on the back. You’ve worked hard, so don’t be shy – congratulate yourself.

14. Don’t Be Afraid to lớn Say What You Think

Most nội dung on the website is bland & dreadfully boring. This is because far too many bloggers focus on regurgitating the same news as everybody else without bothering to showroom their own opinions. Obviously you don’t want to lớn fall afoul of libel laws, but that doesn’t mean you can’t (or shouldn’t) say what you think.

Once you’ve started lớn discover your own “voice,” don’t be shy about sharing your opinions. This makes for more interesting reading. Don’t be contrarian for its own sake, và don’t mix out lớn purposefully piss anyone off, but make sure there’s enough of you in your writing khổng lồ make it a worthwhile read for your audience.

15. Bởi Your Research

Aside from plagiarizing someone else’s work, nothing will undermine your credibility faster than failing to vì your homework.

In their eagerness to lớn be done with a blog post (or even major newspaper article), many writers try to lớn take shortcuts with the facts. This can range from accidentally fudging a statistic out of haste to being lazy when it comes to sourcing or attribution. Not only can this land you in big trouble with your editor/content marketing manager/other boss-type person, it also makes you look lượt thích an amateur.

Everybody makes mistakes, & you don’t need to spend weeks cross-referencing every last statistic (see the next tip), but common sense should prevail here – don’t rely exclusively on sites lượt thích Wikipedia, and use current, primary sources whenever possible.

16. Remember Done Is Better than Perfect

You should definitely take the time to lớn write as well as you can, proofread & edit your work thoroughly, and ensure that your piece flows logically from one point to lớn the next.

However, this doesn’t mean you should take weeks to write something.

No piece of writing will ever be perfect – you have to lớn know when it’s time khổng lồ let it go. This is especially important in nội dung marketing, because you’ll rarely (if ever) have the luxury of crafting agonizingly beautiful blog posts full of poignant sentences và evocative imagery. As you become more confident, the “writing” part of writing will become easier and faster, but never thua trận sight of the fact that deadlines, or editorial calendars, are just as much your masters as any monster or manager.

As for me, I’m going to lớn take my own advice & call this post done. I hope you find these tips useful, no matter how long you’ve been writing.

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Summary: How to Improve Your Writing Skills

Brush up on the basic principles of writing, grammar & spelling.Write lượt thích it’s your job và practice regularly.Read more so you develop an eye for what effective writing looks like.Find a partner. Ask them khổng lồ read your writing & provide feedback.Join a workshop, meetup, or take a writing night class.Take the time khổng lồ analyze writing you admire.Imitate writers you admire.Outline your writing.Edit your writing.Accept that first drafts are often bad and revise.Find an editor who demonstrates patience.Eliminate unnecessary words from your writing.Review your earlier work & see how you’ve grown.Don’t be afraid lớn say what you mean in what you write.Make sure you bởi vì adequate research on your topic.Don’t delay writing. Get it done now.