To impress the vision of customers in the majority of booths in the fair. Therefore, the booth space should be unique and outstanding. The method of decorating the layout of products, the use of furniture, colors, decorative and lighting.
Organizing fairs to introduce the brand image, and also the duel between the booth, the goods label. This is where you promote your product, service and image to potential customers and partners. How to attract customers to participate in the booth, the decoration of the booth should be impressive, express distinct impression, decorate the product and picture the appropriate trades in a certain area .
Fair booth design must include three main elements:
1. Aesthetics factor showroom must be beautiful, eye-catching, impressive to the visitors.
Brand factor: The booth must be full of brand identity such as color, logo, sign, …
3. Functional Factors: Must display the most prominent highlight of the company to promote to the buyer.
* Some things to consider when designing booths:
– Install the correct layout with product highlights.
– Highlighting the main characteristics of the goods in harmony with the tastes of the buyer.
– No more cumbersome, multiple color combinations with too many images.
– Is the product layout room reasonable?
– Pay attention to walking distance, is one of the important factors if the booth is wide.
– Adjust the layout of special products at the golden ratio or 1/3, to bring the best looking results.
– Adjust which support tools highlight basic products such as counters, shelves, etc.
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